Well now… what about all those colors of gold? What exactly is white and rose gold? And are some more valuable than others?

For those of us who are old enough to remember the 70’s and 80’s, you’ll recall it was all yellow gold. Yellow gold forever and ever. It seemed to be your only option. And if yellow gold jewelry didn’t suit you, well… sorry for you! Here’s our range of silver. Enter the 90’s. And suddenly white gold was all the rage.

WHITE GOLD: Isn’t that an oxymoron? Gold is already a color. If gold is a pure element and in its natural form is a bright yellow, lustrous color, how does it mysteriously turn white? Well, to put it simply – it’s bleached.

We know that a gold alloy is formed when other metals are combined with pure gold in precise quantities. So white gold alloys include white bleaching metals such as palladium, platinum and nickel. But nickel is known to cause allergic skin reactions in some people, so it’s best to make sure your alloy doesn’t contain any.

Unlike silver though, white gold never achieves a true, pure white metal color, so it’s usually plated with rhodium, which is another precious white metal. A member of the platinum group. This gives it a beautiful bright white finish. But as with any plating, it’ll slowly wear off, and the jewelry piece will start looking a little dull and greyish over time. Jewelers usually advise to re-plate white gold at least once a year. And while you’re at it, have all your stone settings checked!

ROSE GOLD: Over the last few years we’ve been celebrating warm gold colors again. In fact, many more adventurous jewelry buyers are embracing rose gold – the much forgotten-about sister from antiquity. And we all know that women just can’t get enough of the color blush, which just happens to go perfectly with rose gold.

There’s a misconception that rose gold is more affordable. It isn’t. It’s just that rose gold jewelry is often manufactured in the 9 & 10 carat alloys, which are more durable and hardwearing. And it happens that the rose gold 9 and 10ct alloys are beautifully vibrant and intense in color. So it never needs any sort of plating.

Rose gold is achieved by the presence of copper in the gold alloy, and there’s a beautiful range of color differences within the rose gold spectrum created by varying the amount of copper and silver – red, rose, and pink.

Gold in any color is a beautiful thing. All three together? Even more so!